Cigarette Size Guide: King Size, 94mm, 100’s & Super Slim
Quick guide: King Size, 94mm, 100’s and Super Slim are format labels used to distinguish product listings. On USMOKE, Marlboro Red and Gold are listed as King Size, Newport 100’s Menthol is listed as 100 mm, selected Ashima products are listed as 94 mm, and several ESSE, Ashima and Allure products use Super Slim.
The labels describe a product’s listed format. They do not indicate carton quantity, strength or health risk, and they should not be used as substitutes for the exact variant name.
Format labels at a glance
| Format label | What the current listing identifies | USMOKE examples |
|---|---|---|
| King Size | The format named on selected product pages | Marlboro Red; Marlboro Gold |
| 94mm | A product length of 94 millimeters | Ashima Luxury Blue 94mm; Ashima Luxury Size 94mm |
| 100’s | An extended 100 mm format | Newport 100’s Menthol |
| Super Slim | A narrow product format | ESSE Lights; ESSE Menthol; Ashima Luxury Super Slims; Allure SuperSlims |
King Size listings
King Size appears as the format on the current Marlboro Red and Marlboro Gold product pages. Their format is the same, but their variant descriptions are different: Red is presented as full flavor, while Gold uses a mellow profile description.
This is a useful example of why format and flavor profile should be checked separately. A shared size label does not mean two listings are the same product.
What 94mm means on Ashima listings
The Ashima Luxury Blue 94mm American Blend and Ashima Luxury Size 94mm American Blend pages explicitly identify a 94 mm format. These are separate from Ashima’s Super Slim listing.
Within the two 94 mm examples, the Blue page uses a mellow and balanced profile description, while the Luxury Size page uses smooth and rounded wording. Always confirm the complete variant name, not just the length.
What 100’s means
On the Newport 100’s Menthol page, the label refers to an extended 100 mm format. It does not mean that an order contains 100 packs or cartons.
Newport Menthol is maintained as a separate product page without the 100 mm designation. See the Newport comparison guide for the listing-level differences.
Super Slim examples
Super Slim identifies a narrow product format across several current USMOKE listings. Examples include ESSE Lights Super Slim 5mg, ESSE Menthol Super Slim 5mg, Ashima Luxury Super Slims and Allure SuperSlims.
These examples do not share one flavor or strength. ESSE Lights and ESSE Menthol, for example, are separate 5mg-designated variants, while the Ashima and Allure pages use their own profile descriptions.
How to verify a product before checkout
- Read the complete product title, including brand, variant and any strength designation.
- Check the format stated in the product details instead of judging from the image.
- Confirm that the cart shows the intended product and number of cartons.
- Review the live price, availability and delivery information before payment.
Frequently asked questions
Is 100’s the number of items in a carton?
No. In the Newport example, 100’s identifies the extended 100 mm format. The selling unit is shown separately as a carton.
Are 94mm and 100’s the same format?
No. The current product pages explicitly identify different lengths: 94 mm for the cited Ashima products and 100 mm for Newport 100’s Menthol.
Does Super Slim describe flavor?
No. It describes a narrow format. Super Slim listings can have different variants, profile descriptions and strength designations.
Does a format label indicate lower risk?
No. This guide uses format labels only to distinguish listings and does not make health or safety claims.
Where can I see all current options?
Use the Shop page and relevant brand category pages. Product availability and details should be confirmed on the live listing.
Return to USMOKE Product & Format Guides.
For adults of legal smoking age only. Packaging, availability and product details may vary by market or production batch.


